What we actually restock every week
The shelves that empty fastest tell you more about early parenthood than any list of essentials.
Wash and wipes, constantly
Consumables dominate. Wash, wipes and balm move faster than anything else in the shop, and they are what people come back for.
That is why we keep those lines deep rather than carrying six brands of each.
Teats before bottles
Bottles get bought once. Teats get replaced, and flow rates change, so the teat rack turns over several times for every bottle sold.
If you are buying a bottle, it is worth knowing which teats fit it and whether we stock them.
Cups in sets, not singles
Cups get lost, left at nursery and chewed. Sets of three or six exist because that is the realistic replacement rate.
Buying a single premium cup usually means buying it twice.
Balm in winter, wash in summer
Seasonality is real and predictable. Dry-skin products move from October, and bath products through the summer.
If something is briefly out, that is usually why, and it will be back within the week.
Safety items sell in bursts
Anchors and latches sell when a child starts climbing, which happens to whole cohorts of local families at once.
We keep multipacks in stock year-round for that reason.
What does not move
Novelty items, single-purpose gadgets and anything that only suits one narrow stage. We stopped reordering most of it.
That is the honest reason the range here is smaller than a supermarket aisle.
Ask before you travel
If you need something specific, call ahead. We can check the shelf while you are on the phone and put it aside.
It is a small shop and that is one of the advantages of it.
What it costs
Across the 19 items currently listed, prices run from $4.97 to $149.99, with the middle of the range around $14.50. That spread is worth knowing before you start comparing, because the cheapest and dearest options here are usually not the same kind of product at all.
Shipping is a flat $5.99 per order and free once the order reaches $49.00, which is set out in full on the Shipping Policy page.
Questions that come up with this
Are you an actual shop or only a website?
An actual shop. The address is 488 5th Ave, Brooklyn, NY 11215 and the opening hours are Mon–Thu: 11:00 AM–6:00 PM · Fri: 10:00 AM–2:00 PM · Sat: Closed · Sun: 11:00 AM–5:00 PM. The website carries part of what is on the shelves.
When will my parcel arrive?
We pack within one to two business days, and delivery inside the United States usually takes another two to five.
How much is delivery?
$5.49 flat, or nothing once the basket passes $45.00.
The FAQ page covers the rest.
Four products that show the range
The least expensive way in: The Honest Company Multi-Use Baby Wipes, Geo Mood, 60 Count at $4.97. Listed with its own specification table, so the dimensions and what is in the box are on the page rather than in a description.
A step up from the basics: Burt’s Bees Baby Dusting Powder, 7.5 Ounces | Talc-Free, Pediatrician Tested, Baby Skin Care Essential, Helps Keep Skin Soft and Dry, 100 Percent Natural Origin at $8.79. Listed with its own specification table, so the dimensions and what is in the box are on the page rather than in a description.
A middle-of-the-range option: Re-Play Spill-Proof Sippy Cups for Toddlers – Kids Reusable 10 Oz Set of 4, Dishwasher & Microwave Safe, Made in USA, Aqua, Lime, Yellow, Teal at $22.99. Listed with its own specification table, so the dimensions and what is in the box are on the page rather than in a description.
The most substantial option: LININYHAO 4 in 1 Height Adjustable Baby Playard, Foldable Nursery Center with Music Box Toy Rack, Side Storage, Changing Table, Large Portable Playpen for Newborns and Toddlers at $149.99. Listed with its own specification table, so the dimensions and what is in the box are on the page rather than in a description.
Where this sits in the shop
Lullaby Baby groups its range into 6 sections, so it is usually quicker to start from the group than to scroll the whole shop. These are the ones with stock on the shelf right now:
- Bath and Skincare — 8 items
- Sippy and Straw Cups — 4 items
- Feeding and Weaning — 2 items
- Bottles and Nipples — 2 items
- Nursery and Safety — 2 items
- Hair and Grooming — 1 item
If none of those is obviously right, the full shop lists everything on one page.
Coming in instead
Lullaby Baby is at 488 5th Ave, Brooklyn, NY 11215, open Mon–Thu: 11:00 AM–6:00 PM · Fri: 10:00 AM–2:00 PM · Sat: Closed · Sun: 11:00 AM–5:00 PM. If you would rather look at something before buying it, call +1 718-499-2742 and we will put it aside for you.
Anything already ordered can be followed on the order tracking page.
Related reading
Other pieces in this journal that cover neighbouring ground:
- Bottle teat flow rates, and how to tell you have the wrong one
- Moving from bottle to cup without a fight
- Fragrance-free baby wash: what the label is actually telling you
- Starting solids: the equipment that earns its place
The full journal index lists everything we have written so far.
In short
The shelves that empty fastest tell you more about early parenthood than any list of essentials. If you want to talk it through rather than read about it, +1 718-499-2742 reaches the shop during opening hours, and the contact page has everything else.