The unglamorous half of babyhood, stocked properly
Bottles and teats, sippy cups, fragrance-free wash, healing balm, food makers, warmers and anti-tip straps. The things you buy again, not the things you photograph.
Three things we will not do
Everyday basics under the radar

Gentle Geo Mood 60-Count Unscented Plant-Based Baby Wipes for Sensitive Skin
$4.97
Baby Magic Soothing Clean-Up Spray, Vanilla & Oat, 8 fl oz - Rinse-Free Cleanser
$5.97
Moisturizing Baby Creamy Oil with Aloe & Vitamin E - 8 fl. oz
$5.98
Burt's Bees Baby 100% Natural Origin Multipurpose Healing Ointment, 7.5 Ounce
$5.99Stocked for the second week, not the first day
New parents get given plenty for day one. What runs out is the boring stuff — wash, balm, wipes, a teat in the next flow up. That is what we keep deep.

How ordering works
A note when the basics come back in
We email when a staple returns to stock. That is the whole list.
The questions we hear most
An actual shop. The address is 488 5th Ave, Brooklyn, NY 11215 and the opening hours are Mon–Thu: 11:00 AM–6:00 PM · Fri: 10:00 AM–2:00 PM · Sat: Closed · Sun: 11:00 AM–5:00 PM. The website carries part of what is on the shelves.
We pack within one to two business days, and delivery inside the United States usually takes another two to five.
$5.49 flat, or nothing once the basket passes $45.00.
If the teat is still sealed, bring or send it back within 30 days. If it has been used we cannot take it, but ring us — we can usually suggest a flow rate that works better.
At the moment checkout takes Card, WeChat Pay, Express Checkout, Klarna, Afterpay and Cash on Delivery.
Yes, for a day or two. Call +1 718-499-2742 and we will put your name on it.





